Built condition pages
Landing pages for back pain, sports injuries, post-surgery rehab and vertigo, each matched to the practitioner with that special interest.
Sample case study: Physiotherapist
A full diary across five practitioners at a Logan physio clinic
Stride had one physio booked solid and four with gaps. Condition-specific landing pages, search ads and recall messages evened out the diary.
+187%
new patient calls a month
52 to 149 in six months
-46%
cost per lead
$61 to $33 in six months
+229%
new patient bookings a month
31 to 102 in six months
Sample figures. Stride Physio is a fictional client on a demo site.
Where they started
New patients asked for the founder by name, so her diary was full three weeks out while newer practitioners sat at 55% capacity.
One in six initial appointments was a no-show, and patients often dropped off after two sessions of a six session plan.
Before and after
Calls a month
Before
52
Month 6
149
Cost per lead (lower is better)
Before
$61
Month 6
$33
New patient bookings a month
Before
31
Month 6
102
What we did
Ran search ads by condition
Ads sent patients to the right page and the right diary, with 'appointments this week' in the headline.
Added reminders and recalls
Day-before SMS reminders and a check-in message after a missed plan session. No-shows fell from 16% to 9%.
Reported by practitioner
Bookings, utilisation and cost per new patient shown for each physio every month.
Month by month
The three numbers on every monthly report. Hover, tap or tab through a chart for exact values, or open the table view.
New patient calls a month
View as table
| Period | Calls |
|---|---|
| Start | 52 |
| Month 1 | 71 |
| Month 2 | 90 |
| Month 3 | 107 |
| Month 4 | 124 |
| Month 5 | 138 |
| Month 6 | 149 |
Cost per lead
Lower is better
View as table
| Period | Cost per lead |
|---|---|
| Start | $61 |
| Month 1 | $53 |
| Month 2 | $46 |
| Month 3 | $41 |
| Month 4 | $37 |
| Month 5 | $35 |
| Month 6 | $33 |
New patient bookings a month
View as table
| Period | Booked |
|---|---|
| Start | 31 |
| Month 1 | 44 |
| Month 2 | 58 |
| Month 3 | 71 |
| Month 4 | 84 |
| Month 5 | 94 |
| Month 6 | 102 |
Sample figures for illustration only.
How it unfolded
- Week 1
Diary audit
Utilisation mapped by practitioner and day.
- Weeks 2 to 3
Pages and ads
Four landing pages and matching campaigns launched.
- Month 2
Reminders
SMS reminders and recalls switched on.
- Month 6
Even diary
All five practitioners above 85% utilisation.
The ads were good, but the reminder texts were the quiet win. Fewer empty slots, and patients finishing their treatment plans.
No lock-in contracts
Want numbers like these?
Every business is different, so we start with a free lead audit and an honest view of what is realistic for your trade and suburbs.