Number plan
Which sources get a number, how they forward, and what happens after hours.
Call Tracking & Reporting
Know what made the phone ring
Local tracking numbers, call recordings and one simple dashboard that shows leads, booked jobs and cost per job by source.
$240from, per month, ex GST
Why it matters
If you cannot say where last week's jobs came from, you are guessing with your marketing budget. Call tracking ends the guessing.
Each source gets its own local 07 number that forwards to your normal line: your profile, your ads, your website, the van. Calls are recorded (with the required notice), tagged as booked, quoted or missed, and rolled into one page you can read on your phone in under a minute.
What is included
- Local 07 tracking numbers for each marketing source
- Dynamic number swap on your website by visitor source
- Call recording with a compliant notice message
- Missed call alerts by SMS within 60 seconds
- Booked, quoted, not a fit and missed tags on every call
- Live dashboard: leads, booked jobs, cost per lead and cost per job
- Monthly report in plain English, no 40 page PDFs
- Quarterly phone handling review with your team
What you get
Dashboard
One screen with this month against last: calls, answer rate, booked jobs and cost per job by channel.
Missed call rescue
An automatic text back within a minute: sorry we missed you, here is a link to book or we will ring you shortly.
Call coaching notes
Short, practical notes from real recordings: where callers drop off and what wording books more jobs.
Timeline
- Day 1
Numbers
Tracking numbers bought and pointed at your existing line.
- Days 2 to 4
Wire up
Website swap script, ad extensions and profile number updated.
- Week 2
Dashboard
Your dashboard goes live and the first calls are tagged.
- Monthly
Review
A 20 minute call to walk through numbers and decide what changes.
Numbers we report on
The KPIs we track for call tracking & reporting clients. Sample figures for illustration.
22%
of calls go unanswered
sample average at first audit
< 60 s
missed call text-back
service standard
100%
of leads tied to a source
the whole point
Related case study
All case studiesPlumberNundahSample data
From 38 calls a month to 131 for a Northside plumber
A three-van plumbing business was paying for leads from a directory and sharing each one with four competitors. We rebuilt the profile, launched tight search ads and tracked every call.
Calls a month
Before
38
Month 6
131
Cost per lead (lower is better)
Before
$96
Month 6
$41
Booked jobs a month
Before
17
Month 6
64
Cost per lead by month
Kettle & Tap Plumbing, Nundah (sample figures)
View as table
| Period | Cost per lead |
|---|---|
| Start | $96 |
| Month 1 | $81 |
| Month 2 | $66 |
| Month 3 | $58 |
| Month 4 | $49 |
| Month 5 | $44 |
| Month 6 | $41 |
Call Tracking & Reporting questions
Not answered here? Call (07) 5550 1410 and ask a human.
They see a local 07 number that rings your normal phone. Your main number stays on your van, cards and invoices. Nothing changes for existing customers.
Yes, with notice. Callers hear a short message that the call may be recorded for quality and training. We set that up and keep recordings for 90 days by default.
No. We tag calls for you each working day. You can override a tag from your phone if we get one wrong.
No lock-in contracts
Ready for more calls?
Start with a free lead audit. In 20 minutes we will show you where calls are leaking and what to fix first. No lock-in, no hard sell.