Page plan
Which pages you need, in what order, based on what customers search and what you want more of.
Lead-Gen Websites
A website that rings your phone
Five to twelve pages, written for you, loading in under two seconds, with a call button that is never more than a thumb away.
$4,900from, one-off project, ex GST
Why it matters
Most trade websites are an online brochure: a big photo, a paragraph about passion, and a contact page nobody reaches. Ours are built backwards from one question. What does a stressed customer on a phone need to see to call you instead of the next result?
That means proof up top (licence, reviews, real photos), prices or price ranges where you can give them, suburbs you cover, and a sticky call bar on mobile. Then we measure which pages produce calls and keep improving them.
What is included
- Custom design in your colours, no shared templates
- All copy written for you after a 45 minute interview
- Sticky tap-to-call bar and short quote form on every page
- Service pages and suburb pages built for local search
- Loads in under two seconds on a mid-range phone
- Review feed, licence details and job gallery
- Call and form tracking wired in from day one
- You own the domain, hosting login and every file
What you get
Copy and photos
Words written in your voice. We can send a photographer for a half-day shoot or work with photos from your phone.
Build and test
Checked on real phones, slow connections and screen readers before launch.
Handover
A 30 minute video walkthrough and a login so you can change prices, photos and hours yourself.
Timeline
- Week 1
Interview and plan
We learn your jobs, your patch and your best customers, then agree the page list.
- Weeks 2 to 3
Design and copy
Home page design and all copy drafted for your review.
- Weeks 4 to 5
Build
Every page built, tracked and tested on phones.
- Week 6
Launch
Go live, redirect old pages and check tracking with a few test calls.
Numbers we report on
The KPIs we track for lead-gen websites clients. Sample figures for illustration.
11.4%
of visitors call or enquire
sample average across our trade sites
1.6 s
mobile load time
sample median on a mid-range phone
6 weeks
from interview to launch
typical project
Related case study
All case studiesBuilderPaddingtonSample data
Fewer tyre-kickers and four times the site visits for a renovator
A Queenslander renovation specialist was drowning in enquiries for jobs it did not want. A new website with honest price ranges and a qualifying form changed who picked up the phone.
Calls a month
Before
9
Month 6
31
Cost per lead (lower is better)
Before
$310
Month 6
$145
Booked jobs a month
Before
4
Month 6
17
Cost per lead by month
Ironbark Renovations, Paddington (sample figures)
View as table
| Period | Cost per lead |
|---|---|
| Start | $310 |
| Month 1 | $268 |
| Month 2 | $231 |
| Month 3 | $198 |
| Month 4 | $172 |
| Month 5 | $156 |
| Month 6 | $145 |
Lead-Gen Websites questions
Not answered here? Call (07) 5550 1410 and ask a human.
No. A website is a one-off project. Hosting and care is optional at $59 a month ex GST, and you can move it to any host you like.
Sometimes. If it loads quickly and you can edit it, we will rewrite the key pages and add call tracking. If it is slow or locked into a builder, a rebuild is usually cheaper than patching.
About three hours across the project: an interview, photo approval and two rounds of feedback. We handle the rest.
No lock-in contracts
Ready for more calls?
Start with a free lead audit. In 20 minutes we will show you where calls are leaking and what to fix first. No lock-in, no hard sell.