Day 1
Free lead audit
We score your profile, website and ads, listen to how your phone is answered and work out what a booked job costs you today.
From you: 20 minutes on a call and access to your profile.
How we work
From audit to booked jobs in six steps
No mystery and no 40 page proposals. Here is exactly what happens, when it happens and what we need from you at each step.
48 hrstypical time to the first tracked call after launch (sample)
The six steps
Each step has a clear owner, a clear finish line and a short list of what we need from you.
- First tracked calls within about two weeks of saying go
- About 20 minutes a month of your time
- Everything set up in accounts you own
- Day 3
A plan on one page
Which jobs you want more of, which suburbs, what it should cost and what we will do first. If we are not the right fit, we say so.
From you: Tell us your best jobs and your capacity.
- Weeks 1 to 2
Set up and fix
Tracking numbers, profile rebuild, ad accounts and landing pages. Everything is set up in accounts you own.
From you: Approve copy and send job photos.
- Week 2 or 3
Launch
Ads go live on a capped budget and the first tracked calls come in, usually within 48 hours.
From you: Answer the phone. We will show you which calls came from where.
- Weeks 3 to 8
Trim and tune
We cut searches that waste money, back the ones that book and tidy up how calls are handled.
From you: Tag the odd call if we get one wrong.
- Monthly
Review every month
A short call and a one-page report: calls, booked jobs, cost per job and what we are changing next.
From you: 20 minutes a month. Cancel any time with 30 days notice.
Six house rules
The promises we make to every client, in writing, before any work starts.
No lock-in contracts
Month to month with 30 days notice. If we are not bringing you work, you should be able to leave.
You own everything
Your profile, ad account, website, tracking numbers and data are in your name from day one.
We count booked jobs
Clicks and impressions do not pay wages. Every report leads with calls, booked jobs and cost per job.
Plain English
No jargon, no 40 page reports. If your apprentice cannot follow it, we rewrite it.
One client per trade per patch
We will not run ads for two plumbers in the same suburbs. Your marketing never competes with itself.
Real people on the phone
You get a direct mobile number for your strategist, not a ticket queue.
No lock-in contracts
Step one is free
Start with a free lead audit. In 20 minutes we will show you where calls are leaking and what to fix first. No lock-in, no hard sell.