Free tool
Score your business profile out of 100
Open your profile in another tab, tick what is true and enter your photos, reviews and rating. You will get a score and a fix list, biggest win first.
Scorecard
Needs work
You are probably missing calls to businesses with fuller profiles. Start with the first three fixes.
Points by area
Your fix list, biggest win first
- +8.4Ask every customer for a review within a few hours of finishing the job. Aim for 50 or more. Review Generation
- +7Reply to every review within two working days, mentioning the job and suburb. Review Generation
- +6Replace the radius with the named suburbs you actually want work in. Google Business Profile
- +5Add secondary categories for every real service line, up to nine. Google Business Profile
- +5Upload at least 20 photos of real jobs, your team and your vehicle. Google Business Profile
Nothing left to fix. Keep the weekly rhythm going.
View every check as a table
| Check | Earned | Available |
|---|---|---|
| Profile is claimed and verified | 8 | 8 |
| Primary category matches your main service | 8 | 8 |
| Three or more secondary categories | 0 | 5 |
| Service areas listed as named suburbs | 0 | 6 |
| Hours are correct, including public holidays | 6 | 6 |
| Phone and website link are correct and tracked | 6 | 6 |
| Services listed with descriptions | 0 | 4 |
| Photos on the profile | 5 | 10 |
| Number of reviews | 5.6 | 14 |
| Average rating | 8 | 10 |
| Every review in the last 30 days has a reply | 0 | 7 |
| A new photo added in the last 30 days | 0 | 4 |
| A post published in the last 30 days | 0 | 5 |
| Common questions answered in Q&A | 0 | 3 |
| Booking or quote link and messaging switched on | 0 | 4 |
Estimates only. This is our own checklist and weighting, not an official score from any search engine.
What the score means
Four bands. Most profiles we audit for the first time land in the second.
- 0 to 49Needs work
Claimed and left alone. Competitors with fuller profiles are taking your calls.
- 50 to 74Getting there
The basics are right. Photos, reviews and posts are the gap.
- 75 to 89Strong
Ahead of most locals. A weekly rhythm will push you into the top three.
- 90 to 100Dialled in
Looked after every week. Keep going and track rankings by suburb.
Fifteen checks are worth 100 points in total. Tick boxes earn all or nothing. Photos, review count and rating earn part marks in steps: for example 10 to 24 reviews earns 40% of the review points, 25 to 49 earns 70% and 50 or more earns all of them.
No. It is our own checklist and weighting, based on what we see move map rankings and call volume for local businesses. Search engines do not publish a score like this.
75 or more puts you ahead of most local competitors. Above 90 means the profile is being looked after every week. Below 50 usually means the profile was claimed and then left alone.
Review count and rating are what customers look at first and they strongly influence who gets the tap. They also take the longest to build, so they are worth starting on today.
No lock-in contracts
Want us to fix the list?
Profile management is in every monthly package. Start with a free lead audit and we will check the 25 things this scorecard cannot see.