Free tools
Free tools that do the sums
Two calculators we use in every lead audit, now yours to play with. No sign-up and nothing is saved.
Tools
Lead cost calculator
Ad spend, cost per click, conversion rate, close rate and job value in. Leads, cost per lead, booked jobs and return out.
- Example: $2,000 ad spend
- 37 leads
- Cost per lead
- $54
- Booked jobs
- 17
Business profile scorecard
Fifteen checks covering categories, photos, reviews, posts and service areas. A score out of 100 and a fix list.
- Example profile
- 47 / 100
- Band
- Needs work
- Fixes found
- 11
Estimates only. Example figures use the tools' default inputs.
Read the working
All articlesNumbers
What should a lead cost a tradie in Brisbane?
A rough guide to cost per lead and cost per booked job for common trades, and the two numbers that matter more than either.
6 min readBusiness profile
The 15-point business profile checklist for trades
The exact things we check on every profile audit, in the order that moves the needle.
7 min readGoogle Ads
Why your ads get clicks but no calls
Five common leaks between the click and the phone call, and how to plug each one this week.
5 min readNo lock-in contracts
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