Page copy
Written from call recordings, so it answers the questions customers really ask.
Landing Pages
One page, one job, one button
Single-purpose pages for your ads and offers that load fast, answer the obvious questions and make calling the easy choice.
$950from, per page, ex GST
Why it matters
Sending ad clicks to your home page is like answering 'do you fix hot water systems?' with a tour of the whole depot. A landing page answers the question that was asked.
Each page covers one service: what it costs, how soon you can come, proof you are good at it and a big call button. We test headlines and offers against each other, and keep the winner.
What is included
- One page per service or offer, matched to the ad
- Headline, price guide, proof and call button above the fold
- Tap-to-call, short form and SMS options
- Loads in under 1.5 seconds on mobile
- A/B test of headline or offer each month
- Call and form tracking by keyword
- Hosted on your domain
- Heatmap review every quarter
What you get
Design and build
On-brand, thumb-friendly and tested on older phones.
Test plan
One clear thing tested at a time: headline, offer, form length or call button wording.
Results note
A short monthly note on which version won and what we are trying next.
Timeline
- Days 1 to 3
Brief
Pick the service, the offer and the proof.
- Days 4 to 8
Write and design
Draft for your review, one round of changes.
- Days 9 to 10
Build and track
Page goes live with tracking numbers.
- Monthly
Test
Run one A/B test, keep the winner.
Numbers we report on
The KPIs we track for landing pages clients. Sample figures for illustration.
14.8%
conversion rate
sample average for paid search traffic
2.3x
more leads than a home page
sample comparison, same ads
10 days
from brief to live
typical turnaround
Related case study
All case studiesPhysiotherapistSpringwoodSample data
A full diary across five practitioners at a Logan physio clinic
Stride had one physio booked solid and four with gaps. Condition-specific landing pages, search ads and recall messages evened out the diary.
Calls a month
Before
52
Month 6
149
Cost per lead (lower is better)
Before
$61
Month 6
$33
Booked jobs a month
Before
31
Month 6
102
Cost per lead by month
Stride Physio, Springwood (sample figures)
View as table
| Period | Cost per lead |
|---|---|
| Start | $61 |
| Month 1 | $53 |
| Month 2 | $46 |
| Month 3 | $41 |
| Month 4 | $37 |
| Month 5 | $35 |
| Month 6 | $33 |
Landing Pages questions
Not answered here? Call (07) 5550 1410 and ask a human.
A service page is part of your website and built to rank in search. A landing page has no menu, no distractions and one goal. It is where ad clicks go.
One per service you advertise. Most trades start with two or three: the money-maker, the emergency job and one seasonal offer.
Usually. If your site is locked down or slow, we host the pages on a subdomain such as book.yourname.com.au so they stay quick.
No lock-in contracts
Ready for more calls?
Start with a free lead audit. In 20 minutes we will show you where calls are leaking and what to fix first. No lock-in, no hard sell.