Built 14 treatment pages
Each with fees from, what to expect, recovery notes and a practitioner bio, reviewed for health advertising rules.
Sample case study: Dentist
New patient calls tripled for a North Lakes dental practice
A four-chair practice had a beautiful website nobody could find. Treatment pages, a rebuilt profile and online booking put it in front of families moving into the area.
+209%
new patient calls a month
46 to 142 in six months
-47%
cost per lead
$74 to $39 in six months
+246%
new patient bookings a month
28 to 97 in six months
Sample figures. Riverbend Dental is a fictional client on a demo site.
Where they started
Riverbend ranked on page three for 'dentist North Lakes' and did not appear at all for treatments such as clear aligners or emergency dental.
The practice relied on a letterbox drop twice a year and had no way to tell whether it worked.
Before and after
Calls a month
Before
46
Month 6
142
Cost per lead (lower is better)
Before
$74
Month 6
$39
New patient bookings a month
Before
28
Month 6
97
What we did
Rebuilt the profile
Categories, services, 70 photos of the practice and team, and weekly posts answering common patient questions.
Added online booking
A booking button on every page and in the profile. 38% of new patient bookings now happen after hours.
Tracked calls by source
Front desk tagged each new patient call. Letterbox drops were retired after two months of data.
Month by month
The three numbers on every monthly report. Hover, tap or tab through a chart for exact values, or open the table view.
New patient calls a month
View as table
| Period | Calls |
|---|---|
| Start | 46 |
| Month 1 | 61 |
| Month 2 | 79 |
| Month 3 | 96 |
| Month 4 | 113 |
| Month 5 | 129 |
| Month 6 | 142 |
Cost per lead
Lower is better
View as table
| Period | Cost per lead |
|---|---|
| Start | $74 |
| Month 1 | $65 |
| Month 2 | $57 |
| Month 3 | $50 |
| Month 4 | $45 |
| Month 5 | $41 |
| Month 6 | $39 |
New patient bookings a month
View as table
| Period | Booked |
|---|---|
| Start | 28 |
| Month 1 | 39 |
| Month 2 | 52 |
| Month 3 | 64 |
| Month 4 | 77 |
| Month 5 | 88 |
| Month 6 | 97 |
Sample figures for illustration only.
How it unfolded
- Month 1
Foundations
Technical fixes, profile rebuild and call tracking.
- Months 2 to 3
Treatment pages
Two pages a week published and linked from the home page.
- Month 4
Map pack
Top three in the map results for nine of twelve target searches.
- Month 6
Fifth chair
Practice opens a fifth chair two days a week.
We used to guess. Now the front desk can tell me how many new patients came from search last week and what each one cost.
No lock-in contracts
Want numbers like these?
Every business is different, so we start with a free lead audit and an honest view of what is realistic for your trade and suburbs.